Our competition sells predefined packages, we do not. Selling predefined packages uses a technique called cross-selling. The process of encouraging customers to buy packages to then trigger additional purchases. In their predefined packages they tell you what you will get. They often include too many small prints like wallets or 4x5's, which most people don't need. They also don't include enough of the sizes that most people like, such as 5x7's or 8x10's. Plus, they limit the number of poses you can use in a package. Lastly, buying digital files usually comes with barriers to not risk loss of print sales. Predefined packages fail to deliver on purpose to make customers spend more.
We leave it to the customer to place themselves in a pricing level that works for them. Our Bronze, Silver & Gold approach allows custom package making. Silver and Gold also provide discount pricing based on volume ordered. Example, someone who buys 8-8x10's should pay less per 8x10 than someone who buys only 1-8x10. Same for digital downloads, someone wanting many digital downloads should pay less per download then someone wanting just one download.
In the end we create no barriers, we allow customization while at the same time provide savings for those who order more. Please take a look at our “The Right Way” pricing comparison against a very large well known competitor who sells predetermined packages. Even after the Access Fee into Silver or Gold we still cost less than the competition for same.
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